Merchant terms (summary)
Last updated: 11 November 2026
These terms are between Hosho Private Limited (UEN 202511998N), 60 Paya Lebar Road, #07-54 Paya Lebar Square, Singapore 409051 ("Hosho"), and the business that signs up to Striker (the "merchant").
What Striker does
Striker answers sales enquiries that the merchant receives in Instagram direct messages, Facebook Page messages and Messenger, and in private replies to comments on Instagram and Facebook posts, using only the facts the merchant gives it. It hands conversations to the merchant's team when a person is needed. Replies are drafted by AI and checked by Striker's code before they're sent.
Acting on the merchant's behalf
- By connecting an Instagram account, Facebook Page or Messenger channel, the merchant authorises Hosho to receive and answer messages, comments and private replies for that account as the merchant's agent.
- The merchant must have the authority to connect the account and Page and to give Striker its business information.
- The merchant can disconnect an account, pause Striker or close its Striker account at any time.
Meta's rules apply
- The merchant must follow Meta's Terms of Service, Commercial Terms, Community Standards, Platform Terms and Developer Policies, including Instagram's messaging and commerce policies.
- Meta can require Hosho to suspend or end a merchant's use of Striker on Meta's platforms. If it does, we'll do so, and tell the merchant where we can.
The merchant's responsibilities
- Keep its knowledge base, prices, availability and rules accurate. Striker answers from them.
- Follow the laws that apply to it, including consumer protection, advertising, and AI and bot disclosure laws. Striker always tells shoppers they're talking to an AI assistant; the merchant must not ask it to pretend to be a person.
- Not use Striker for a restricted business type, such as healthcare providers, pharmacies, tobacco or vaping, weapons, adult services, gambling, dating, financial or crypto services, or recreational drugs.
- Not sell digital goods in Instagram or Messenger direct messages. For now this includes gift vouchers and gift cards, which Striker links to the merchant's website instead.
- Never ask for, or send, payment card details in chat. Payments happen through the merchant's own secure checkout.
- Answer conversations that Striker hands over to its team.
- Follow Meta's rules for comments and private replies: only one private reply per comment or post, sent within 7 days, and only while broadcasting if the platform requires it. Striker skips comments posted by other Pages.
- Use the Human Agent feature only for genuine human replies from the merchant's team, not for automated messages.
Data
- For shoppers' data, the merchant is the controller and Hosho is its processor. A data processing agreement forms part of the terms.
- Hosho uses a merchant's data only to provide Striker to that merchant. We don't sell it, and we don't pool different merchants' conversations to train a shared AI model.
- Hosho passes on to the merchant any data rights request it receives about the merchant's shoppers.
- See our privacy policy.
Suspension and ending
- We may suspend Striker for a merchant who breaks these terms or Meta's rules, puts shoppers at risk, or when Meta requires it.
- When a merchant leaves, we delete its data and its stored access tokens.