Tracking and results

Striker shows which conversations led to clicks and sales, so you can see what your assistant and your ads achieve.

Tracked links

Every link Striker sends is unique to that conversation. It looks like https://striker.hoshoai.com/r/AbC123xy and leads straight to your page. When the customer clicks it, Striker:

• counts the click (link previews from apps aren't counted);
• sends the customer on to your page, adding utm_source=striker, utm_medium (the channel), utm_campaign (the ad or post that started the chat) and striker_ref (the link's code). It never overwrites tracking parameters your link already has.

Matching sales to conversations

If you connect your store, its orders are matched to the conversation they came from, in this order:

1. the striker_ref code carried into the order;
2. a discount code given in only one conversation;
3. the email or phone number on the order, compared only as a scrambled (hashed) value, against customers who chatted in the 30 days before.

Matched orders show which conversations converted and the revenue, and can be reported to Meta as purchase events if you turn that on. Contact details are never sent to Meta.

Where the chat came from

Striker records whether a conversation started from an ad, a post or a link with a reference (for example a QR code that opens a chat), so results can be compared by campaign.

Measuring the difference

You can leave a small share of customers to be answered by your team as usual (a holdout). Comparing the two groups shows what Striker adds.

See Your data for what's stored.